kit:

New packaging and branding for an established tech accessories brand.

kit: ESSENTIALS PACKAGING.

New branding and packaging was designed for both the Essentials and Premium product ranges.

The new packaging addresses the typically heavy use of technical terms normally found on tech accessory packaging - using layman's terms and real world examples to describe both the products and their key features.

The iconography, lifestyle photography and copy all try to help the customer imagine themselves using the product in a relatable situation.

kit: PREMIUM PACKAGING.

On both ranges of new packaging the large product name is almost shouted out from the front of the box, really standing out on the shelf in a competitive market.

The premium range's packaging goes all out - with metallic inks colour matched to the products, SPOT UV finishes & embossed product name. A window behind a door gives a view of the product, along with a lifestyle image and some iconography selling the key features.

RETAIL SUPPORT

kit: provides retail support to retailers - graphics for in-store bays to support ranging and ease the customer experience.

Point of sale such as counter top displays and free standing display units give more chance for the brand to grab customer's attention and support seasonal promotions, campaigns or themes.