FRESH

Identity & packaging design for a new entry-level headphone brand with a focus on recyclability.

Packaging is made from completely uncoated card with no plastic film coatings or additional print processes such as foil or spot varnish. Euro Hooks are 100% recyclable too.

To meet retailers need for customers to be able to see the products, the acetate window usually featured on this type of packaging has been removed. The inner PET tray has been inverted, to provide visibility of the product and offer protection.

Within weeks of a hugely successful launch, FRESH Wired Headphones & Wired Headphones With Mic became the two top-selling products in Wilko nationwide.